Category: Economy
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Brazilian Retailer Magalu Pioneers New Form of E-Commerce
Several months ago, I wrote an article for The Brasilians about Lu, the most followed virtual influencer in the world with tens of millions of followers on social media. Lu is the main spokesperson and savvy virtual seller of Magazine Luiza, a giant omnichannel retailer with over 1,300 physical stores and a strong presence in…
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Brazilian Retailer Magalu Pioneers New Form of eCommerce
Several months ago, I wrote an article for The Brasilians about Lu, the most followed non-human influencer in the world, with tens of millions of followers on social media. Lu is the main spokesperson and an omnipresent virtual sales associate of Magazine Luiza, a giant in omnichannel retail with over 1,300 physical stores and a…
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Brazilian Businesswoman Based in the USA Creates Incentive Platform for Women 40+
Adriana Liberato is a Brazilian businesswoman who, at 50 years old, married and a mother of two, has gone through an evolutionary process of creation. This fierce woman from Bahia has always been involved in social causes, although what she truly enjoyed was her mega fashion productions. She is the creator of the Proud Over…
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Opportunity to Encourage Responsible Business Practices
Many companies are investing in a better future for everyone. They are tackling the climate crisis, examining supply chains to identify forced labor, and breaking ties with those who violate human rights. The U.S. State Department is updating the U.S. National Action Plan on Responsible Business Conduct. People from around the world can submit their…
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Adopting Measures to End Food Waste
Food waste exacerbates hunger worldwide and increases greenhouse gas emissions, one of the main causes of the climate crisis. The United Nations* estimates that about 1/3 of all food is wasted globally each year. Around the world, discarded food is responsible for 8% of all greenhouse gas emissions. In the United States, activists and organizations…
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Los Angeles to Host the 9th Summit of the Americas
For the first time since its inaugural meeting in 1994, the United States will host the Summit of the Americas* in June. The Summit of the Americas brings together heads of state and other leaders from North, Central, and South America, as well as the Caribbean, to advance shared goals for the American Continent. “The…
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Brazil receives over 50 medals at the world cheese ‘Olympics’
Mandala 12 meses, Monto da Serra, Canastra reserva do Ivaí, Canastra Serjão Maturado, and Queijo Minas Artesanal Quilombo na Cachaça are types of cheese that have received recognition for their quality at the World Cheese and Dairy Products Competition, organized by the French entity Guilde Internationale des Fromagers. In addition to these five Brazilian products,…
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Petrobras announces sale of assets in the Potiguar Pole
Petrobras, continuing the announcements made on 12/23/2020, 08/27/2021, and 01/19/2022, informs that the Company’s Board of Directors, in a meeting held today, approved the sale of its entire stake (100%) in a set of 22 concessions for onshore and shallow water production fields, along with its processing, refining, logistics, storage, transportation, and oil and natural…
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Foreign Spending in Brazil Grows 63% in the First Two Months
The resumption of international travel continues to yield good results for Brazil. According to data from the Central Bank, foreign tourists’ spending in the country reached $781 million in January and February, a 63% increase compared to the same two-month period in 2021 ($480 million). In the first two months of this year, according to…
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Nonprofit Organization Inspires Brazilian Women Entrepreneurs
The Brazilian nonprofit organization “Mais Unidos” has partnered with the U.S. government to help women in Brazil learn to finance, market, sell, plan, and expand a business through the State Department’s program “Academy for Women Entrepreneurs*” (AWE). Launched in 2019, the AWE program provides women entrepreneurs with knowledge, networks, and access to launch or create…