Author: ARICK WIERSON
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Brazilian Retailer Magalu Pioneers New Form of E-Commerce
Several months ago, I wrote an article for The Brasilians about Lu, the most followed virtual influencer in the world with tens of millions of followers on social media. Lu is the main spokesperson and savvy virtual seller of Magazine Luiza, a giant omnichannel retailer with over 1,300 physical stores and a strong presence in…
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The five biggest reasons why American schools should offer more Portuguese classes
I grew up in a neighborhood near Minneapolis in the state of Minnesota and graduated from Minnetonka High School, perennially ranked among the best high schools in the state and, consequently, the country. Of course, that was many years ago, in fact in 1990, before there was even anyone who knew what email or the…
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Enough of Kim Kardashian – the next generation of influencers will be 100% digital
When it comes to the world of social media and engagement with retail, nothing receives more attention in the press than the so-called influencers – those who make headlines with every social media post and can generate controversy with a simple Tweet. The biggest names in global rankings in terms of followers are, of course,…
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Keep an Eye on Brazil’s Explosive Technology Sector
Brazilian humor is often the way to better understand the Brazilian psyche. A good joke told at the bar or at the corner pub, where Brazilians mix for a beer at the end of the afternoon, is a good way for foreigners to grasp what Brazilians really think about both big and small issues. One…
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The Tupiniquim American
Some who are reading the English version of this column may not be familiar with the term Tupiniquim, a word that Brazilians use to refer to themselves in a somewhat self-deprecating and not very serious way. Technically, a Tupiniquim refers to a member of the Tupi indigenous tribe, but in everyday speech, Brazilians use the…