Adriana Liberato is a Brazilian businesswoman who, at 50 years old, married and a mother of two, has gone through an evolutionary process of creation. This fierce woman from Bahia has always been involved in social causes, although what she truly enjoyed was her mega fashion productions.
She is the creator of the Proud Over 40 platform, a Digital Content Platform aimed at the 40+ universe, providing an inviting environment for discussion topics for women over 40 who share their experiences in this age phase. The goal is to provide relevant information so that you can better enjoy the second half of your life! Adriana Liberato admits that she loves offering content in the areas of Career, Health & Well-Being, Relationships, and Varieties.
With the mission of creating relevant content so that the 40+ generation feels more prepared and confident to live the second half of life, the businesswoman, who currently lives in Michigan, states that reaching the mature phase with health and energy is a very important milestone for the current generation. It is the first time in history that living a long life is not a rarity. We have gained a bonus extension of middle age, and we need to know how to make good use of it! – says the businesswoman.
The experiences lived up to this point guarantee us greater clarity about who we are and where we want to go.
Certainly, the Proud Over 40 platform aims to prepare women 40+ to deal with difficulties and frustrations, prioritizing what really matters, even being aware that this does not lift the stigmatized weight of the “-ties.” A weight that is in the collective unconscious built over centuries and surrounded by prejudices and taboos, after all, older generations were dependent and fragile at this stage of life. It is up to each of us, through our attitudes, to change this image of obsolescence related to aging.
Adriana Liberato is an advocate for female entrepreneurship, encouraging women through lifestyle changes.
With a curriculum boasting over 20 years of extensive experience in Sales Strategy, Negotiation, Marketing, and Project Management, her experience includes start-ups and multicultural projects.
From many years living abroad in countries such as France, the United States, and Brazil, she had the opportunity to coordinate and lead special projects, as well as plan her marketing strategy with a multicultural and creative perspective for product launches and events.
Trilingual and a lover of technology and social media, she thrived working in challenging and fast-paced environments, where she interacted directly with diverse people and teams.
Website: www.proudover40.com
Instagram: @proudover40
Source: Adriana Liberato
Editing: Costa Consulting Co