Category: Business
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Florida, a good business for Brazilian consultants
With the crisis and uncertain future in Brazil, a large number of entrepreneurs are migrating to the Land of Uncle Sam, especially Florida. As a result, the number of Brazilian consultants in this area is also increasing. They migrate to the USA and offer services not only to Americans but mainly to Brazilian entrepreneurs. One…
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Pricing Formation and the Success of the Company
For a company to remain competitive and stand out in the market, one of the differentiators is an appropriate pricing formation for its products. According to the Federation of Commerce of Goods, Services, and Tourism of the State of São Paulo (FecomercioSP), the merchant must have complete knowledge of costs and operational expenses to manage…
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Indoor Bike Franchises Grow in Brazil
Grupo Velocity is revolutionizing the Brazilian fitness market through unique experiences. The partners identified in New York (USA) the modality and concept of “bike” and the opportunity to be pioneers in the indoor bike segment. In 2018, the group launched a circuit functional training called Kore, a method applied within Studio Velocity, which underwent various…
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Libreflix: the Brazilian Local Netflix
Libreflix, a free Brazilian streaming service, is helping to revolutionize the way people access independent cinema and television across the country. The platform operates collaboratively, allowing any filmmaker to submit their own works to be made available for free streaming to all users, as long as they do not infringe copyright laws. The idea was…
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Visa Waiver Increases Bookings to Brazil
The visa waiver for strategic markets is already yielding positive results. The data shows growth in the number of bookings made in the benefiting countries. In the USA, the increase was 53% in confirmed trips for June and 97% for July, compared to the same period in 2018. In Canada, the growth was 86% for…
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Fruta Imperfeita
According to the United Nations, 30% of the world’s food is wasted. When considering only fruits and vegetables, this percentage rises to 45%. Sometimes, fruits and vegetables are rejected by retailers simply because they do not meet the aesthetic standards expected by consumers, whether they are too large, too small, discolored, or misshapen. These imperfect…
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Number of Brazilian Breweries Grows 23%
Brazil now has 889 registered breweries. This record number was achieved after significant expansion in the sector in 2018, with the opening of 210 new breweries (a remarkable growth of 23% compared to the previous year). The data comes from the Beer Yearbook in Brazil, a survey released by the Ministry of Agriculture, Livestock and…
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Embratur at the world’s largest tourism fair
Berlin, the capital of Germany, was the stage for the largest international tourism fair, ITB, which took place in March 2019. Embratur represented Brazil at this important event, in partnership with 33 co-exhibitors representing 12 destinations in Brazil, 21 companies, and travel operators. At the Brazilian booth, visitors found business opportunities and learned about the…
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2018 saw growth in the Brazilian tourism sector
Brazilian tourism registered a growth of 1.9% in 2018 compared to the previous year, according to the Tourism Activity Index (IAT), prepared by the São Paulo State Federation of Trade in Goods, Services and Tourism (FecomercioSP). In December, the indicator also showed an increase of 2.2% compared to the same period in 2017. The value…
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Fed changes tone in the USA
The global market confirmed what it had suspected for weeks: the change in tone from the Fed, the American Central Bank. In this context, the central bank positioned itself more clearly and stated that it sees no reasons for further interest rate hikes in 2019. In 2018, there were 4 increases, and this change in…


