The visa waiver for strategic markets is already yielding positive results. The data shows growth in the number of bookings made in the benefiting countries. In the USA, the increase was 53% in confirmed trips for June and 97% for July, compared to the same period in 2018. In Canada, the growth was 86% for June, 
54% for July, and a significant 135% for August of this year.
The waiver is a long-standing demand from the tourism production chain, addressed in the first hundred days of the Government.
The interim president of Embratur, Leônidas Oliveira (photo), emphasizes that the results are not estimates, but rather confirmed bookings that will generate a positive impact on the national economy in the coming months.
“Tourism is the contemporary activity that grows the most and produces social and economic impact through job and income generation. Actions to reduce bureaucracy and encourage the entry of more foreign tourists stimulate our economy, promote Brazil’s international opening, and reposition the country in the global tourism market, goals pursued by Embratur,” he notes.
The Ministry of Tourism and Embratur are preparing a large promotional campaign about the visa waiver in the four benefiting countries – the United States, Canada, Japan, and Australia. The goal is to further enhance the demand from these international tourists for Brazil as a tourist destination. The work involves digital actions, public relations, and advertising, aimed at reinforcing the dissemination of the measure to the benefiting countries.
Travelers from the four considered strategic countries will be able to enter the country, starting June 17, without the need for the document.
The benefit covers visitors who hold a valid passport with travel for leisure tourism and business purposes, engaging in artistic or sporting activities, or in exceptional situations for national interest. The initiative is also valid for tourists in transit in Brazil.
The stay in the country can be up to 90 days, extendable for the same period, provided it does not exceed 180 days every 12 months, counted from the date of the first entry into Brazilian territory. The expectation is that the measure will allow Brazil to reach an annual mark of 12 million foreign visitors by 2022.
Source: Embratur