Category: Business
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Conexão BRASIL – USA: A New Opportunity for the Brazilian Community
O Instituto Simone Salgado apresenta o Conexão BRASIL – USA, que tem preparado uma maior conexão da comunidade brasileira de Pensylvania, Nova Jersey, Nova York e toda região.
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The American Economic Scenario and Its Impacts on Brazil
In an extremely globalized world, we need to analyze the situation in the United States and other nations to determine the opportunities and threats to the Brazilian economy in 2019. External reflections will echo in the Brazilian economy and influence the behavior of financial markets and key assets. For 2019, the expectation is that the…
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Brazilian Footwear Sector Boosts Sales in Las Vegas
The FN Platform footwear fair, held in Las Vegas, United States, in the second week of February, featured the participation of 21 Brazilian retail brands, and it is expected to generate over $3.7 million in business for these companies. The initiative was supported by Brazilian Footwear, an export support program maintained by the Brazilian Association…
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Brazilian Social Reality and the Great Discovery
If in the recent past, investing in social activities in Brazil reflected the knowledge, awareness, or even the vocation of the entrepreneurs responsible for some corporations, today, it seems the reality is different. The investment directed towards the social area is currently, perhaps, the most effective way to win over consumers, to increase sales, to…
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Beleza Natural arrives in New York
The brand Beleza Natural opened its first store abroad in September of last year, in the heart of Harlem, New York. The opening of this unit, which has the capacity to serve 400 customers per day, was part of the celebration of the company’s 25th anniversary. According to the company’s marketing head Marcia Silveira, the…
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The ’10-Point Call’ to Boost Sales
The process of writing the title or “call” of an article with the intention of selling something (sales letter) is completely different from the process of writing any other part of that sales letter. The title is the most important sentence in any type of “call”, whether through an email or in a web or…
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Organizational Crises and Decision-Making Time
According to Flávio Ítavo, a turnaround specialist, managers and management have a response time to the company’s demands, which is conditioned by a long list of variables, such as the business structure, the level of formalization of controls, the level of corporate governance, the manager’s experience, and others. Perhaps one of the most striking characteristics…
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Male Audience Drives the Brazilian Economy
It is no surprise that the Health, Beauty, and Wellness segment ranked third last year among the largest franchises of the year, according to the ABF (Brazilian Franchise Association), remaining behind only the food sector and educational services. The jump from 12% to 16% between 2016 and 2017 clearly shows how women, in general, do…
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Brazilian Architect in the American Market
Just as first-time visitors tend to be astonished and perplexed by local customs, the same happened to a Brazilian hotel entrepreneur when faced with a series of indecipherable business and construction regulations while preparing to start the construction of his first hotel in the United States. The construction techniques may not change much from one…
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Growth of São Paulo’s Street Carnival
The Federation of Commerce of Goods, Services and Tourism of the State of São Paulo (FecomercioSP) estimated that the Carnival in the capital has established itself as an event of economic significance, generating over R$ 400 million.According to the Tourism Council of FecomercioSP, the street carnival in São Paulo, in addition to the traditional samba…