Music, hairstyles, and fashions may change over time, but one thing remains constant: Americans love their coffee, and it seems they will continue to do so for the foreseeable future. In fact, the number of Americans who drank coffee in the last day (65%) – more than any other beverage – is on the rise, according to the latest “Atlas of American Coffee.” And Market Research Future predicts that the global coffee market will be worth $112.8 billion by 2030.
If you’re like many coffee drinkers these days, you may find yourself preferring your daily dose of caffeine in the form of specialty coffee. At a time when many consumers are cutting discretionary spending, 2023 data from the National Coffee Association of USA shows that the specialty coffee market continues to thrive.
At the same time, you are likely prioritizing sustainability and convenience. Like with many products, you may be researching your coffee, investigating the manufacturing and production processes of your chosen brand to see how environmentally friendly they are, while still hoping for a quick and convenient cup of coffee.
With these values in mind, coffee tech companies are working to revolutionize the industry. For example, NuZee Inc., a leading coffee technology and co-packing company, has recognized the growing popularity of single-serve coffee and made brewing just one cup of coffee as convenient as making a cup of tea.
“We saw the need to bring high-quality single-serve coffee options to market that are also more sustainable and eco-friendly,” says Masa Higashida, CEO of NuZee Inc.
The brand sells both single-serve pour-over kits and bag filters for coffee infusion that make it possible to brew a cup of coffee from anywhere you have access to hot water, including your home, workplace, and while traveling. And because NuZee will soon launch industrially compostable infusion bag filters, and the company uses recyclable aluminum boxes for its single-serve coffee products, it is also an environmentally conscious way to enjoy a fresh, single serving of coffee. To learn more, visit mynuzee.com.
When it comes to your cup of coffee, convenience and sustainability don’t have to be at odds. Thanks to recent innovations, you can enjoy a freshly brewed cup of coffee at home or on the go, one that you can feel good about.