The Parintins Folklore Festival in Amazonas and the cuisine of Pará were highlighted at the “Visit Brasil – Amazon Gallery” event held in New York in September. This initiative, a partnership between Embratur and Sebrae, showcased to Americans the diversity, cultural richness, and ancestral flavors of the Amazon region.
The president of Embratur, Marcelo Freixo, emphasized that the initiative is part of the plan to preserve the Amazon, in which tourism is essential for generating jobs and income in the region.
“More than 60% of the Amazon is in Brazil. The forest is a heritage of humanity, and its preservation is crucial for life on our planet. The Amazon represents preservation and needs to be preserved. This means creating and producing a new model of development that keeps the forest standing and its people thriving. Tourism is a powerful tool for that,” Freixo highlighted.
“The Visit Brasil Gallery in New York is an initiative to show the world the immense cultural wealth of the people living in the forest, including our cuisine, handicrafts, visual arts, traditional knowledge, and many possibilities that demonstrate that sustainable tourism is essential to keep the forest standing,” added the president of Embratur.Flavors
The culinary demonstrations at the “Visit Brasil – Amazon Gallery” highlighted the flavors of the region. One of the event’s chefs, Débora Shornik, treated visitors to unique flavors of Amazonian cuisine: yanomami mushroom broth with pirarucu belly bacon, pickled water lily, and tucupi.Fashion
Sustainable fashion, along with bioeconomy, is also an important pillar for promoting tourism in the Amazon. Indigenous designer Maurício Duarte, from the Kaixana people in Amazonas, participated in the event, praised the initiative, and discussed how fashion and tourism complement each other.
“I feel that more spaces like this are needed, where more people who are truly at the base — not just at the end of the supply chain, but at the beginning — can engage. It is essential for people to understand not only the beauty we have in the Amazon or any other region of Brazil but also the challenges. You cannot talk about fashion without discussing bioeconomy, biotechnology, circular economy, and sustainability in practice,” he noted.
Recently, Maurício Duarte’s brand, which incorporates Brazilian culture, participated in the New York Fashion Week shows.Source: Embratur