Sol de Janeiro, the beauty brand on a mission to spread self-celebration and joy around the world, has launched its first immersive experience, the Sol de Janeiro Universe, on Roblox—a global immersive platform for communication and connection. This captivating experience brings the ethos of Sol de Janeiro’s celebration of the body, connection, self-love, and personal expression to the universe of Roblox, all under the warmth of the Brazilian sun.
In this experience, participants will discover a daily source of joy and self-confidence, an opportunity to virtually explore the best of Rio de Janeiro, while connecting with community members and gaining deeper insights into the beloved products of Sol de Janeiro. Reflecting the brand’s core values, community members will have the opportunity to foster positive connections throughout the experience by exchanging compliments with other participants, promoting a welcoming and uplifting environment. To amplify this initiative, Sol de Janeiro has partnered with prominent gaming influencers, including Manny Gutierrez, Brooke Ashley, Kennedy Rose, Tara Moon, and Megan Letter. These partners will create compelling content to excite their respective audiences to join them in the Sol de Janeiro Universe to make the internet a happier place.
Tamera Ferro, Marketing Director of Sol de Janeiro, says: “Diving into Roblox highlights the adventurous spirit of Sol de Janeiro and our commitment to the community. At our core, we seek to build strong connections and inspire exuberance. This new virtual experience allows us to share that more broadly, inviting everyone to enjoy the vibrant world of Sol de Janeiro, transforming ordinary moments into special experiences and sparking genuine celebration everywhere.”
Embracing the authentic Brazilian philosophy of beauty of loving and showcasing your body, Sol de Janeiro was founded in 2015. The brand’s award-winning collection of body care, fragrances, and hair care is known for its sensory textures, clinically proven formulations, and transporting scents. Loved by global consumers across multiple generations, Sol de Janeiro is available at premium international retailers as well as on its own website.