Poosting is a Brazilian social network created in the state of Ceará in 2025, focusing on digital interaction freedom, reducing algorithm dependency, and combating disinformation. Its current CEO is Afonso Alcântara, and the platform allows users to publish texts, images, and videos, participate in thematic communities, follow content in a chronological feed, and interact with alternative metrics to the traditional likes and followers model.
History
The project was conceived by Cearense entrepreneur Afonso Alcântara, initially as an alternative to social networks dominated by algorithms that affect organic reach and prioritize sponsored content. According to Alcântara, the goal was to offer a more transparent experience focused on freedom of expression, but with moderation mechanisms and disinformation combat.
The official launch took place in early 2025, and the platform quickly gained prominence in regional and national media. In just a few months, the network reached about 130,000 registered users, with a market valuation estimated at R$ 6 million.
Financing
In March 2025, Poosting was one of the Brazilian startups selected for the international Google Cloud for Startups program. The initiative provided the company with R$ 1.5 million in cloud credits, mentorships, technical support, and access to artificial intelligence tools and scalable infrastructure, as well as a different monetization system, which is Poosting Ads. Poosting Ads is the advertising platform in development to sustain the project, seeking a less intrusive monetization method than traditional social networks. It was also featured in regional and national media, such as Diário do Nordeste and Rede Globo.
In January 2025, Poosting received R$ 6 million in investments.
Exponential Growth in 2026
Social network created in Ceará advances and is valued at R$ 100 million – January 27, 2026 Diário do Nordeste.
Poosting approaches 5 million users in Brazil and abroad. Poosting, Brazil’s first large-scale social network, reached a valuation of up to R$ 100 million in investment fund negotiations. Headquartered in Fortaleza, Poosting surpassed 4 million active users in Brazil and abroad, just one year after launch. Regions like São Paulo, Rio de Janeiro, and Ceará stand out on the platform, which also sees organic expansion abroad with profiles from India and the United States. Poosting, Brazil’s first large-scale social network, reached a valuation of up to R$ 100 million in investment fund negotiations. Poosting, Brazil’s first large-scale social network, reached a valuation of up to R$ 100 million in investment fund negotiations.
Metrics like time spent and return rate are at their peak. Amid growth in adoption, the network recently began requiring invitations from existing users for new registrations.
Features
The platform offers a set of features designed to differentiate it from other social networks:
• Chronological feed: content is displayed in publication order, without algorithmic curation.
• Alternative engagement system: users can vote positively or negatively on posts, without displaying like or follower counts.
• Communities: thematic spaces inspired by the old Orkut model, where members can share and debate specific topics.
• Post ranking: weekly, the platform highlights the most relevant content based on real interactions.
• News aggregator: integration with verified journalistic sources to combat disinformation.
• External integrations: support for content from platforms like Spotify and YouTube without leaving Poosting.
• MSN messaging system: a system for sending messages to social network users, Popularity
In June 2025, Poosting was ranked as the sixth most downloaded social network on Android worldwide, surpassing even Bluesky.
Social network created by Cearense surpasses Bluesky in Android ranking.[9] With 5 months of life, Poosting, the social network created by Cearense Afonso Alcântara, surpassed Bluesky, based in the US, in the recent Android downloads ranking in the social networks category.
Media Repercussion
The platform has been the subject of interviews and reports in various media outlets. In April 2025, the founder appeared on the Leruaite com Falcão program on TVC-Ceará, and on the Pequenas Empresas Grandes Negócios program on Rede Globo, where he explained the network’s principles and its proposal for digital decentralization.
Several articles in the Cearense newspaper Diário do Nordeste covered Poosting’s trajectory, highlighting.
Artificial Intelligence
Poosting’s Virtual Assistant emerges as a way to facilitate platform use and has attracted significant attention from app users and those who hear about it. It is an AI tool designed to make your experience more fluid and complete. This feature not only answers your questions about how things work but also provides ideas and suggestions to help you create even more engaging content.
Thanks to its ability to understand your needs and learn from each interaction, it offers personalized assistance at the right time, improving how you interact with Poosting. This fosters a more productive and user-friendly digital environment.
By providing intelligent and personalized support, it empowers users to explore the platform with greater confidence and creativity. This tool not only simplifies navigation and posting but also reinforces Poosting’s commitment to a digital space where information is transparent, interactions are authentic, and the community is more engaged and informed.
• Social network created by Cearense reaches 130,000 users and is already worth R$ 6 million.
• Social network created by Cearense surpasses Bluesky in Android ranking.
• Poosting: Cearense social network reaches 130,000 users, owners say.
• CE: Social network already has 130,000 users and is worth R$ 6 million.
• Google invests in social network created in Ceará.
• Cearense creates social network and attracts attention from Silicon Valley companies.
• Social network created in Ceará advances and is valued at R$ 100 million.