Ipanema, a renowned Brazilian footwear brand, announces an exciting partnership with the influential icon of Latin pop culture, Shakira. Shakira becomes the face of Ipanema in the upcoming Spring Summer 2024 in Brazil, starring in an exclusive global campaign for the brand’s Sempre Nova collection, which features a variety of classic Ipanema styles at the forefront of fashion.
Shakira, celebrated for her distinctive voice, timeless hits, and iconic dance moves, is not only a consummate artist but also a successful entrepreneur and philanthropist. She perfectly embodies Ipanema’s core values: female empowerment, celebrating everyday determination, and inspiring the journey toward self-discovery.
The Ipanema Sempre Nova collection, which means “Always New,” showcases five styles available in adult, children, and baby sizes, including flip-flops, flat sandals, slides, flats, and platform sandals. Each design is a fusion of fashion and trend, embracing the spirit of the modern woman.
Expressing her excitement for the partnership, Shakira said: “I am happy to announce this partnership and join Ipanema in a campaign that seeks to highlight women’s journeys and carries an important message for all women to value every step they take both towards themselves and their dreams.”