H&M announces plans to launch its stores in Brazil in 2025. H&M continues its expansion in Latin America by initially entering the major cities in Southeast Brazil, aiming to further increase its presence throughout the country over time.
H&M opened its first store in Latin America in Mexico in 2012, and today it is also present in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica. With a population of over 210 million in Brazil and a strong appreciation for fashion, there is considerable expansion potential in the market.
“We are excited to announce that we are opening our first store in Brazil in 2025. We have had good development in Latin America and see great potential in Brazil. This is a very exciting step, and we look forward to bringing the H&M concept of fashion, quality, and sustainability at the best price to many customers in the country,” says Helena Helmersson, CEO of H&M Group.
To support this initiative, H&M is partnering with the Dorben Group, which brings extensive experience and local expertise.
“It is an honor and a privilege for us to enter into this partnership with H&M in Brazil, thus strengthening our existing relationship with a leader in the fashion industry. This collaboration will allow both companies to leverage their unique strengths, resources, and expertise to unlock the incredible potential of the Brazilian market,” comments Mehdi Beneddine, president of the Dorben Group.