Grupo Globo and Pixellot – announced their partnership to accelerate AI-driven automated production in the largest media market in South America, expanding coverage for the rights holder of various leagues and sports competitions throughout Brazil. The partnership includes a $3.3 million investment from Globo in Pixellot.
The investment in Pixellot and the installation of its AI-driven automated production systems in stadiums, facilities, and sports complexes across the country promises to open up several new content opportunities for leagues and sports competitions that were previously unavailable to the Brazilian public. As a result, sports fans will have access to more matches and live and on-demand events across multiple screens and distribution platforms owned or operated by Globo.
Pixellot’s AI-driven technology automates the production flow from the sports field to the end user. Utilizing a drone-based multi-camera device and cloud-based AI, self-production algorithms track the flow of the game, update the score, identify highlights, and insert ads without any human intervention. Pixellot then distributes the game footage via web and mobile platforms, empowering sports teams, leagues, and educational institutions to broadcast more content than ever before.
“After reviewing many technologies in the media market, we concluded that Pixellot has developed the only technology that can provide a solution at the scale and quality we require. It also has the broadest portfolio of products that can serve all markets in our media value chain,” says Roberto Marinho Neto, Director of the Sports Division at Grupo Globo. “Globo will be able to produce entirely new sports verticals and expand our coverage in football, which is the national passion. This includes professional men’s and women’s leagues and competitions, as well as semi-professional and niche sports for the first time.”