TSX Entertainment presents the TSX app, a pioneering mobile-integrated entertainment platform, featuring a key component — PixelStar, which allows users to easily submit content for display on a larger-than-life 18,000 sq. ft. screen covering the facade of the TSX Broadway building in Times Square. Now, anyone with a smartphone, anywhere in the world, can take over Times Square at any time of day.
“This is a completely new way for anyone to enjoy their 15 seconds of fame. The experience is mind-blowing and has to be seen to be believed,” said TSX co-CEO Nick Holmstén. “The launch of our app introduces a new digital screen for individuals, innovators, and artists.”
User-generated content posted via PixelStar reaches up to 400,000 daily visitors on-site and will be amplified globally through the TSX app. According to the Times Square Alliance, Times Square receives 8 billion annual social impressions.
So, to achieve your 15 minutes of fame, all you need to do is download the TSX app, schedule your video, and pay $40. For comparison, traditional advertising on one of the big screens in Times Square starts at $500 for 20 showings of a 15-second ad, or recently, $150 for a photo displayed for 15 seconds per hour, for 24 hours.
A combination of AI and human review evaluates all submitted content, and if it meets the content rules, your video will take over Times Square momentarily. The content rules include what is expected from a screen viewed by 400,000 people per day: no nudity, violence, or offensive content. They also include what you wouldn’t expect: no traditional advertising. “We don’t want companies buying 15 seconds on that screen,” says Nick Holmstén. “Our vision is that this is the largest social feed in the world.”