The rise of female entrepreneurship in Brazil has broadened the debate on women’s role in the country’s economic development. According to Sebrae’s latest study, based on the Continuous National Household Sample Survey (PNAD Contínua) from IBGE, currently 10.4 million Brazilian women run their own businesses — equivalent to 34.1% of the 30.4 million entrepreneurs in the country. The data reveal a growing participation of women in business activity, although challenges persist, such as income inequality and greater difficulty accessing credit.
In this scenario of growth and transformation, experts and female entrepreneurs have been sharing experiences and guidance to help expand women’s presence in the business world. Economist Danielle Paulino, commercial director of 2a1 Cenografia, gathers lessons learned over more than two decades of experience and points out five practical paths for those who want to start or strengthen a business with creativity and growth vision.
Founded in 1999, the company started modestly and, over the years, expanded its operations in the scenography and thematic events market, serving today around 400 shopping malls in Brazil and other Latin American countries. The experience accumulated throughout this trajectory served as the basis for formulating guidelines aimed at new entrepreneurs.
Start with the Available Resources
One of the first recommendations is to start the project even with limited resources. According to Danielle, many businesses begin simply but can grow through initiative, creativity, and determination.
“We had no money to start. We even pawned a watch to buy basic materials,” she recalls. The economist emphasizes that the most important thing is to get the project started and turn limitations into opportunities through creative solutions.
Use Creativity as a Differentiator
Creativity emerges as one of the main drivers for business development. Innovative ideas and original solutions help attract clients, differentiate the company in the market, and generate value.
For those starting out, the advice is to invest in proposals that offer unique experiences to the public and meet market demands creatively.
Planning and Process Structuring
As the company grows, planning and organization become essential to sustain expansion. Structuring clear processes helps improve operational efficiency and anticipate demands throughout the year.
In the businesswoman’s experience, advance planning is essential to ensure project execution. “Careful planning and execution are the pillars of our success,” she states.
Invest in a Committed Team
Another key point for consolidating a business is building an aligned and engaged team. A company’s growth depends on collective work, involving different areas and skills.
Therefore, investing in people, valuing professionals, and strengthening teamwork contributes to improving delivery quality and bolstering the company’s reputation in the market.
Have the Courage to Evolve
Finally, entrepreneurship also requires courage to make strategic decisions and adapt to necessary changes throughout the business journey. Transition periods, such as expanding structures or changing business phases, are part of the growth process.
According to Danielle, this type of decision was crucial in her experience. When the company outgrew its initial structure and needed a larger space, the move marked a new stage of development and consolidation.
The guidelines emphasize that creativity, planning, and adaptability are fundamental elements for entrepreneurs who want to build sustainable and competitive businesses, especially in the context of expanding female entrepreneurship in Brazil.
Source: brasil247.com