The president of Brazil, Luiz Inácio Lula da Silva, launched the country’s Green Seal Program. The program standardizes and certifies Brazilian products and services that meet strict sustainability criteria.
The program will be coordinated by the Ministry of Development, Industry, Commerce and Services of Brazil and will promote improvements in the quality of Brazilian products and services; increase sustainability in their production chains; and boost the competitiveness of these products both in Brazil and abroad.
In the national market, it is expected that a seal identifying sustainable products and services will promote national neo-industrialization; stimulate the growth of the green economy and the market for sustainable products in Brazil, fostering innovation; and drive a national circular economy.
The Green Seal of Brazil will be voluntary and granted to products that meet the socio-environmental criteria to be defined by the Brazilian Association of Technical Standards. These criteria may refer to production traceability, carbon footprint, solid waste, and energy efficiency, for example. The Green Seal will be granted by 
certifiers that will be accredited by the National Institute of Metrology, Quality and Technology.
The Seal will also help reduce production costs and decrease—or perhaps even eliminate—multiple certifications.
“This initiative follows a global trend: qualifying products and services according to social and environmental criteria. We are reaffirming our commitment to the green economy, one of the pillars of the New Industry Brazil,” said Brazil’s Vice President and Minister of MDIC, Geraldo Alckmin. “We must prepare our market, both nationally and internationally, for the demands of ecological transformation, working to consolidate the culture of consuming sustainable products and services,” he added.
According to the Secretary of Green Economy, Decarbonization, and Bioindustry of MDIC, Rodrigo Rollemberg, this is much more than just a labeling program. “It is a national strategy for the sustainable development and growth of the productive sector,” he said. For Rollemberg, product certification will give Brazil competitiveness, elevating it to the status of a global leader in the green economy.
The Green Seal of Brazil will be created in accordance with national and international standards, ensuring reciprocity, regulatory cooperation, and mutual recognition with other countries. It will also be compatible with other instruments that promote national energy, ecological transition, and sustainable economy—such as the New Industry Brazil and the Ecological Transformation Plan, to name a few.
The first standards are expected to be issued by the first half of 2025.
Source: Gov.br