No one understands the importance of proper hydration like the global soccer icon, Lionel Messi. He searched for a hydration drink and found options with healthy ingredients but no flavor. Others had great taste but too much sugar and calories. He didn’t want to choose between one or the other. He believed that a drink with better ingredients and amazing flavor could inspire everyone to take better care of themselves. So, Messi dedicated himself to creating his own drink.
He is finally launching a drink like no other: Más+ by Messi, a Next Generation Hydration Drink. He calls it “Positive Hydration”: a balanced blend of electrolytes, vitamins, and minerals, and amazing flavor in four sensational flavors he loves, with natural flavors, no artificial sweeteners or colors, and no caffeine.
More than just a name on the label, Messi is the founder of Más+ by Messi and The Más+ Next Generation Beverage Co., alongside flavor innovators from The Mark Anthony Group.
Messi chose the name Más+ from around 450 options because it resonated with his career and the way he lives his life, always finding more to give. Más+ has more of the flavors he loves, more quality ingredients. The + represents an extra boost of positivity, inspiration for you to enjoy more music, laughter, friends, and family, and get more out of life. Unlike others, Más+ is not made for a specific sports-related moment or limited to elite athletes. It’s about staying and being healthy in any part of your life. An essential component of this is what you drink, proper hydration.
“Hydration is essential for overall well-being. I believe everyone deserves a drink with amazing ingredients and flavor,” said Lionel Messi, Founder, Más+ by Messi. “Más+ is a drink I am proud to share with family and friends. Because everyone deserves to feel like champions in all parts of their lives.”
Where to find Más+?
Details about locations will be announced on the Más+ Instagram account @masbymessi.