What is Silver Tourism?

Silver Tourism is an area that can be included in the broader concept of “silver economy.” The European Parliament defines the “silver economy” as one that includes older adults in economic activity, creating products and services tailored to their needs. The tourism sector aimed at older people is one of the areas that needs more development.Who are silver tourists?The elderly tourists do not form a homogeneous group. One of the main differences is age, as we can find different generations with varying needs within the same group. Education level and monthly income are also determining factors in choosing when and where to travel. It is interesting to highlight that senior tourism is highly feminized, with statistics showing that older women engage in more tourism than older men and tend to travel to socialize more with locals and their families.Some general characteristics of elderly tourists are that they have the income to travel, are primarily women, and safety is a crucial point for them; moreover, when they travel, they are more flexible with dates, as well as being interested in sightseeing and cultural education, and in consuming health and recreational services; furthermore, they need good communication, and accessibility is a central point when choosing the type of transportation.Source: Logopsycom