Natura &Co announced that it has reached an agreement to sell The Body Shop to the international private equity group Aurelius, marking a new step in the Group’s strategy to simplify and refocus its operations.
With the transaction, Natura &Co will continue its push to refocus on its strategic priorities, notably accelerating the integration of the Natura and Avon brands in Latin America, focusing on its core relationship sales model, and further optimizing the presence of Avon International.
Under Natura &Co’s ownership since 2017, The Body Shop has undergone a revamp of its product portfolio and a brand revitalization, notably through a more contemporary redesign of its stores, with the Changemaking Workshop enhancing stores and the customer experience worldwide, and its refill program, now present in nearly 800 stores. The Body Shop also became a certified B Corp™ in 2019, expanding its sustainability commitments and reclaiming its advocacy voice.
Fábio Barbosa, CEO of Natura &Co, stated: “With the sale of The Body Shop, we are taking another important step in the new development cycle of Natura &Co to unlock significant value. Refocused, deleveraged, and leaner, Natura &Co can now fully concentrate on its core expertise in relationship sales in Latin America while continuing to optimize the presence of Avon International and investing in initiatives and innovations that positively impact people and the planet. We are pleased to have found a strong home for The Body Shop to write the next chapter in its remarkable history, and we extend our sincerest thanks to all The Body Shop associates who have contributed immensely to broadening the horizons of Natura &Co. We wish them continued success under Aurelius’s management.”