With the Acquisition of Avon Products, Natura & Co creates the fourth largest pure-play beauty company in the world. This marks a significant new step in building a purpose-driven group committed to a different way of doing business.
The combination of Avon, Natura, The Body Shop, and Aesop significantly amplifies the reach of a multichannel and multibrand group that will be an unparalleled leader in the Direct-to-Consumer space, bringing beauty to over 200 million consumers worldwide anytime, anywhere, every day, through multiple channels, touchpoints, and iconic brands.
Natura & Co will hold leadership positions in relational, online, and offline sales through Avon and Natura, with over 6.3 million Consultants and Representatives. The group will also have a strong retail position, with more than 3,000 stores and an expanded digital presence across all companies. Natura & Co will have combined annual gross revenues of over $10 billion, more than 40,000 employees, a broad and complementary portfolio of products in key categories, and a global footprint in over 100 countries.
As a purpose-driven company, Natura & Co will have a stronger voice to advocate for causes such as women’s empowerment, fighting the climate crisis, cruelty-free cosmetics, and developing strong ties with local communities, all part of its belief in a better way of doing business through positive social, economic, and environmental impact.
Luiz Seabra, co-founder of Natura, stated: “Natura has just celebrated its 50th anniversary, and there is no better way to open this next chapter in our history than to welcome Avon into our family. We are united by a shared vision and a passion for beauty and relationships, and together we will be an even greater force for good, striving to build a fairer and more beautiful world.”
Founded in 1969, Natura is a Brazilian multinational in the cosmetics and personal care segment, a leader in direct sales. Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand that seeks to make a positive difference in the world. The Australian beauty brand Aesop was established in 1987 with the mission of creating a line of superlative products for skin, hair, and body.