The Amazon Partnership Platform (PPA) was launched in December and brought together companies of different sizes and sectors around a common goal: to discuss the challenges and opportunities of private sector engagement in promoting sustainable development in the Amazon. The event, held in Manaus (state of Amazonas), was organized by the Institute for Conservation and Sustainable Development of the Amazon (IDESAM), the United States Agency for International Development (USAID), and the International Center for Tropical Agriculture (ICTA), with support from the Amazonas State Industry Center (CIEAM).
“All companies in the Amazon or with strategic commercial relations in the region are invited to participate. Private initiatives are naturally inclined to discover opportunities and can be a driver of new businesses, fostering sustainable entrepreneurship in the Amazon region by investing in economically viable, environmentally positive, and socially responsible development models,” explained Mariano Cenamo, co-founder of IDESAM and responsible for the executive coordination of the PPA.