Brazilian Beachwear Brand Debuts Boutique on the West Coast

Luxury Brazilian beachwear brand ViX is opening its first store on the West Coast at Fashion Island in Newport Beach, CA, marking its second location in the U.S. The boutique will showcase the complete ViX collection, including ready-to-wear, shoes, bags, and jewelry.This will be the brand’s second location in the U.S., having opened a store at Merrick Park, Coral Gables, earlier this year. Like Merrick Park, Fashion Island is an ideal lifestyle destination for the ViX customer. ViX currently has 10 stores across Brazil that serve as a complete destination for unique and distinct beach and resort fashion.
“It is an honor to be part of the Fashion Island family. This opportunity provides a platform for our brand to expand beyond beachwear while showcasing the first ViX Lifestyle store on the West Coast,” said CEO and founder Paula Hermanny (photo). “I look forward to sharing the complete collection with our loyal customers and dressing them from head to toe.”
The proven formula of ViX Paula Hermanny, featuring great fit, modern silhouettes, and elegant details, has made it a favorite among international fashion influencers such as Miranda Kerr, Kate Middleton, Jessica Alba, Bella Hadid, Kate Moss, and Gisele Bundchen. Its latest collection blends its sensual Brazilian roots with a casually elegant Californian style. ViX Paula Hermanny can be found in over 1,000 specialty stores and luxury department stores in 28 countries.