New York-based educational technology startup, EduSynch (https://edusynch.com), has partnered with Guia do Estudante, the largest digital platform for students in Brazil. As part of Grupo Abril, the largest publisher in Brazil, Guia do Estudante receives over 4 million visitors per month. This partnership marks the first time that Guia is launching a digital product focused on training for English language assessments, such as TOEFL and IELTS. New York-based educational technology startup, EduSynch (https://edusynch.com), has partnered with Guia do Estudante, the largest digital platform for students in Brazil. As part of Grupo Abril, the largest publisher in Brazil, Guia do Estudante receives over 4 million visitors per month. This partnership marks the first time that Guia is launching a digital product focused on training for English language assessments, such as TOEFL and IELTS.
The freemium platform, called “GE-Play Inglês” (Guia do Estudante Play Inglês – http://guiadoestudante.abril.com.br/ge-play-ingles/), is part of a new digital strategy implemented by Abril at the beginning of this year to create a centralized and resource-rich hub for students looking to prepare for different exams.
This hub, called GE-Play (Guia do Estudante Play), currently includes 2 tools:
One platform designed to help students prepare for the ENEM (the Brazilian equivalent of the SAT).
One platform to help students prepare for English language exams such as TOEFL and IELTS (powered by EduSynch).
The GE-Play will add additional platforms in the coming months, including courses on how to structure and write essays (in Portuguese), as well as vocational training for young professionals.
As the first major institutional adoption of the EduSynch platform, this partnership represents a significant opportunity for the fast-growing startup. “We are very excited about this partnership,” said Sean Kilachand, founder and CEO of EduSynch. “We believe that together, Guia [do Estudante] and EduSynch have a truly unique opportunity to improve the lives of students in Brazil, giving them the chance to access higher levels of education and, ultimately, secure better jobs.”
Kartik Kilachand, chairman of the board of EduSynch, says: “Given the significant traction that EduSynch has gained in Brazil in a short period of time, we are now looking to introduce EduSynch in India, targeting the ITO/BPO industry, which employs 3.7 million people.”
The partnership between EduSynch and Grupo Abril highlights the growing interest of the expanding middle class in BRICS countries to improve their English and learn how to prepare for English language exams that can significantly impact an individual’s future, both academically and professionally.