A study released by the Ministry of Tourism (MTur), in partnership with Nexus – Research and Data Intelligence, highlighted the most sought-after destinations by Brazilians in 2025. Fernando de Noronha (PE), Porto de Galinhas (PE), and Lençóis Maranhenses (MA) appear as leaders in the ranking of places that most arouse interest among travelers.
In addition to the top three, the research also shows strong demand for Salvador (BA), Gramado (RS), Foz do Iguaçu (PR), and Maragogi (AL), highlighting the diversity of natural, historical, and cultural attractions spread across the country. For the Minister of Tourism, the data reinforces the strength of the sector. “The research shows that Brazil is unbeatable in the diversity of destinations and experiences. We have sun and beach, but also religious, cultural, gastronomic, and adventure routes that enchant travelers. Our role is to strengthen this offer, expanding access, connectivity, and promoting Brazil as a tourist destination of excellence,” stated Celso Sabino.
National and International Preferences
According to the study, sun and beach tourism ranks first among Brazilians, with 62% of mentions. Following are religious or spiritual tourism (18%), cultural and historical tourism (14%), sports tourism (13%), and adventure tourism (13%), which includes activities such as hiking, rappelling, and canoeing.
The data also reveal growing international interest in Brazilian destinations, even outside the high season. A Booking.com survey identified Rio de Janeiro as the most sought-after city by foreigners in September 2025, a 50% increase compared to the same period last year. São Paulo had a 208% growth, consolidating its position as one of the most prominent metropolises in global tourism.
Among other highlights are Búzios (RJ), which grew 19% in searches, Florianópolis (SC), with a 46% increase, and Porto de Galinhas (PE), which had an expressive 108% increase.
Source: www.brasil247.com