When it comes to live television, DVR recordings have made it possible to skip commercials with little effort. Many streaming services offer the option to pay more each month to avoid being inundated with ads. The NFL itself offered seven hours of football without commercials before changing the slogan at the end of the 2024 regular season.
However, for one day of the year, people can hardly wait to snuggle up on the couch to watch the commercials during the Super Bowl. For some, it’s a good show parallel to the big game. For others, it’s the main event.
Aware of this, companies spend a fortune for just 30 seconds of our time. After all, the Super Bowl offers an opportunity to speak to consumers when they are completely focused.
See how much companies are paying this year to be part of the Super Bowl broadcast, which takes place next Sunday, February 9, in New Orleans.
A 30-second commercial during Super Bowl 59 costs around $7 million, although some brands have reported paying close to $8 million, according to the USA TODAY Ad Meter.
Companies paid up to $4.5 million for pre-game ads, according to Variety, with post-game ads costing around $4 million.
Fox, the rights holder, sold out its entire ad inventory at the beginning of November, so the exorbitant price clearly did not stop brands from signing the big checks. Many of the usual companies will participate in this edition, including Budweiser, Doritos, Uber Eats, GoDaddy, etc.
The average Super Bowl commercial lasts only 30 seconds, but it can be longer if companies are willing to pay more for it.
Source: USA Today