The nonprofit organization Global Wellness Institute (GWI), the leading research organization in the global wellness industry, has released new data on Brazil’s wellness economy, valued at $96 billion, and all of its eleven wellness markets. The country has the 12th largest wellness market in the world and continues to be ranked #1 among the 46 countries measured by GWI in the Latin America-Caribbean region. The new research shows that Brazil’s wellness economy represents 5% of its GDP.
The country is a major player in the beauty industry, ranking #5 in the world with its $39 billion beauty and personal care market, and also leads in the healthy eating, nutrition, and weight loss sector, with a $31 billion market, ranked #6 globally. Brazil also has a strong market for thermal and mineral waters, ranked #8 worldwide.
Below are snapshots, in order of market size, of all the sectors that make up Brazil’s wellness economy.
Brazil’s Wellness Economy by Sector:
(Numbers refer to the global ranking of each market, growth from 2020 to 2022, and current market valuation.)
Personal Care & Beauty: #5, +27.2%, $39B
Healthy Eating, Nutrition & Weight Loss: #6, +16.9%, $31B
Physical Activity: #15, +11.9%, $12B
Public Health, Prevention & Personalized Medicine: #13, -0.8%, $7B
Wellness Tourism: #30, +18.8%, $3B
Mental Wellness: #11, +15%, $2.7B
Traditional & Complementary Medicine: #32, +11%, $1B
Thermal/Mineral Waters: #8, +33.3%, $810M
Spas: #29, +17.2%, $680M
Workplace Wellness: #16, +2.4%, $450M
Wellness Real Estate: #45, +14.9%, $60M
Total Wellness Economy: #12, +18.2%, $96B
Source: Global Wellness Institute