With an upward trend in inbound international tourism, Brazil will host major sectoral events in 2025 and 2026. This year, São Paulo will host the 9th edition of the Expo Nacional de Turismo and the 2nd Feira de Turismo, events that are among the most important on the annual sector calendar in Brazil. The activities will take place simultaneously on August 21 and 23, at the Distrito Anhembi (Distrito Anhembi).
The Ministry of Tourism of Brazil (Ministério do Turismo/MTur), which is organizing the event, and the local city hall have already begun preparations. The meetings will bring together representatives from the domestic tourism industry at national, state, and municipal levels to strengthen promotion and incentive efforts for travel in the country.
The two events will provide a favorable environment for visitors interested in taking advantage of exclusive offers and exploring a wide range of domestic destinations. The goal is to gather travel agencies, airlines, tourism organizations, and other sector partners in one place.
“These events will promote domestic tourism through strategies specifically tailored to low-demand periods, helping to ensure service stability throughout the year and, in turn, strengthening the travel sector and boosting Brazil’s economy through tourism,” highlighted Brazil’s Minister of Tourism, Celso Sabino.
The MTur initiative aims to boost the market during low-demand periods, helping to ensure service stability throughout the year. The goal is to stimulate domestic tourism, drive economic growth, and strengthen Brazil’s travel sector. In the previous year, during the first edition of the Feira de Turismo, travelers were able to enjoy benefits such as discounts of up to 45% on hotel stays and up to 30% on airline tickets.
In 2026, Rio de Janeiro will host the 3rd UN Tourism Summit for Africa and the Americas, where tourism leaders from both continents will discuss joint actions to promote sustainable and inclusive development of the sector. The announcement was made during the 2nd meeting of the group, held this week in Zambia, Africa, with the presence of representatives from Brazil’s Ministry of Tourism.
On that occasion, the National Secretary for Infrastructure, Credit, and Investments in Tourism at MTur, Carlos Henrique Sobral, highlighted the potential to strengthen relations between Africa and the Americas in this sector. “Brazil is currently the gateway from Africa to South America, with numerous weekly flights from South Africa, Angola, Ethiopia, and Morocco. This proves that we are truly interconnected, particularly through African heritage and the Brazilian government’s support for strengthening afro-tourism in the country through the Programa Rotas Negras,” highlighted the secretary.
The Federal Government’s strategy to expand Brazil’s visibility on the global tourism scene gained new reinforcement this March with the start of activities at the UN Tourism Office in the city of Rio de Janeiro, the result of significant diplomatic engagement by the Brazilian government.
Fonte: www.gov.br