Grupo Velocity is revolutionizing the Brazilian fitness market through unique experiences. The partners identified in New York (USA) the modality and concept of “bike” and the opportunity to be pioneers in the indoor bike segment.
In 2018, the group launched a circuit functional training called Kore, a method applied within Studio Velocity, which underwent various tests and pilot classes for 1 year, pushing the limits of each student and highlighting the physical and mental benefits of that activity during training.
In 2019, Grupo Velocity changed the positioning of the business, allowing the Velocity and Kore brands to operate independently while following the same group concept.
Below, understand a little more about each business modality:
• Velocity: Indoor bike classes that work the entire body. It’s 45 minutes of true motivational therapy in motion, with an exclusive environment, positivity, and optimism tailored to the daily needs of a very dynamic audience. The product also offers rooms with televisions that display the performance of all students, which they receive via email at the end of the class, along with the number of calories burned during the exercise. 
Currently, Velocity has six studios and a total of more than 13 signed franchises, in less than a year, with five franchise studios already opened.
• Kore: Circuit functional/HIIT training with workouts that work the entire body through a combination of weights, equipment, techniques, body, music, lighting, mind, and soul. Its focus is directed to 3 stations: cardio, strength, and the whole body. The WODs (workout of the day) change weekly, and the classes explore a different muscle group, following the individual rhythm of each student. During the 45-minute class, students become aware of the physical and mental benefits of the activity they are performing.
Source: Clozel Comunicação