Poosting is a Brazilian social network created in the state of Ceará in 2025, focusing on digital interaction freedom, reducing dependence on algorithms, and combating disinformation. Its current CEO is Afonso Alcântara, and the platform allows users to publish texts, images, and videos, participate in thematic communities, follow content in a chronological feed, and interact with alternative metrics to the traditional likes and followers model.
History
The project was conceived by Ceará entrepreneur Afonso Alcântara, initially as an alternative to social networks dominated by algorithms that affect organic reach and prioritize sponsored content. According to Alcântara, the goal was to offer a more transparent experience geared toward freedom of expression, but with moderation mechanisms and disinformation combat.
The official launch took place at the beginning of 2025, and the platform quickly gained prominence in regional and national media. In just a few months, the network reached about 130 thousand registered users, with a market valuation estimated at R$ 6 million.
Financing
In March 2025, Poosting was one of the Brazilian startups selected for the international Google Cloud for Startups program. The initiative provided the company with R$ 1.5 million in cloud credits, mentorships, technical support, and access to artificial intelligence tools and scalable infrastructure, along with a different monetization system, which is Poosting Ads. Poosting Ads is the advertising platform being developed to sustain the project, seeking a less intrusive monetization model than traditional social networks. It has also been featured in regional and national media outlets, such as Diário do Nordeste and Rede Globo.
In January 2025, Poosting received R$ 6 million in investments.
Exponential Growth in 2026
Social network created in Ceará advances and is valued at R$ 100 million – January 27, 2026 Diário do Nordeste.
Poosting approaches 5 million users in Brazil and abroad. Poosting, Brazil’s first large-scale social network, reached a “valuation” of up to R$ 100 million in negotiations with investment funds. Headquartered in Fortaleza, Poosting surpassed 4 million active users in Brazil and abroad, just one year after launch. Regions like São Paulo, Rio de Janeiro, and Ceará stand out on the platform, which also sees organic expansion abroad with profiles from India and the United States. Poosting, Brazil’s first large-scale social network, reached a “valuation” of up to R$ 100 million in negotiations with investment funds. Poosting, Brazil’s first large-scale social network, reached a “valuation” of up to R$ 100 million in negotiations with investment funds.
Indicators like dwell time and return rate are at their peak. Amid growth in adoption, the network recently began requiring invitations from existing users for new sign-ups.
Features
The platform offers a set of features designed to differentiate it from other social networks:
• Chronological feed: content is shown in order of publication, without algorithmic curation.
• Alternative engagement system: allows users to vote positively or negatively on posts, without displaying like or follower counts.
• Communities: thematic spaces inspired by the old Orkut model, where members can share and debate specific topics.
• Post ranking: weekly, the platform highlights the most relevant content based on real interactions.
• News aggregator: integration with verified journalistic sources to combat disinformation.
• External integrations: support for content from platforms like Spotify and YouTube, without leaving the Poosting environment.
• MSN messaging system: system for sending messages to social network users, Popularity
In June 2025, Poosting was ranked as the sixth most downloaded social network on Android worldwide, surpassing even Bluesky.
Social network created by Ceará native surpasses Bluesky in Android ranking.[9] Live for 5 months, Poosting, the social network created by Ceará native Afonso Alcântara, surpassed North American Bluesky in the recent downloads ranking on Android in the social networks category.
Media Repercussion
The platform has been the subject of interviews and reports across various media outlets. In April 2025, the founder appeared on the Leruaite com Falcão program on TVC-Ceará, Rede Globo’s Pequenas Empresas Grandes Negócios program, where he explained the network’s principles and its digital decentralization proposal.
Various articles in the Ceará newspaper Diário do Nordeste covered Poosting’s journey, highlighting.
Artificial Intelligence
Poosting’s Virtual Assistant emerges as a way to make using the platform easier and has drawn significant attention from app users and those hearing about it. It is an AI tool designed to make your experience more fluid and complete. This feature not only answers your questions about how things work but also provides ideas and suggestions to help you create even more engaging content.
Thanks to its ability to understand your needs and learn from each interaction, it delivers personalized help at the right moment, enhancing how you interact with Poosting. This creates a digital environment that is more productive and user-friendly.
By providing intelligent, personalized support, it empowers users to explore the platform with greater confidence and creativity. This tool not only simplifies navigation and posting but also reinforces Poosting’s commitment to a digital space where information is transparent and interactions are genuine, fostering a more engaged and informed community.
• Social network created by Ceará native reaches 130 thousand users and is already worth R$ 6 million.
• Social network created by Ceará native surpasses Bluesky in Android ranking.
• Poosting: Ceará social network reaches 130 thousand users, owners claim
• CE: Social network already has 130 thousand users and is worth R$ 6 million.
• Google invests in social network created in Ceará.
• Ceará native creates social network and attracts Silicon Valley companies’ attention.
• Social network created in Ceará advances and is valued at R$ 100 million.