The Brazilian government has launched the National Tourism Plan (PNT) 2024-2027 with several goals for the sector. These include increasing domestic trips from 93 million to 150 million trips, attracting 8.1 million international tourists to Brazil, and generating $8.1 billion in revenue from foreigners. Additionally, the plan aims to boost formal employment in the national tourism industry to 3 million jobs.
The launch took place in Rio de Janeiro during the 8th edition of the “Tourism Fair: Discover Brazil.”
The Minister of Tourism, Celso Sabino, emphasized that optimism is reinforced by recent numbers that drive the development of other sectors across the country.
“We are excited about the progress of Brazilian tourism. Since January 1, 2023, we have already created more than 50,000 new jobs,” said the minister. “With more hotels, additional flights, and increased income, Brazilians are traveling more and showing a growing interest in exploring their own country.”
The PNT establishes the following principles: cooperation and regionalization, human development and productive inclusion, sustainability, innovation, digital transformation, and democratization of access to tourism. In alignment with the Multiannual Plan 2024-2027, it outlines 20 sectoral programs and initiatives. Among the actions highlighted by the ministry is the Climate Adaptation Plan for Tourism, which aligns with the United Nations 2030 Agenda.
Source: Agência Brasil