Staying true to its mission, the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil) is bringing visibility to the country’s industries, artists, and entrepreneurs. Partnerships with some of the world’s most important media groups have resulted in a series of campaigns showcasing what Brazil can offer to the world.
One of these initiatives is the B2B (Blogger to Blogger) campaign aired on CNN. The B2B highlights some of Brazil’s leading consumer industries with a global presence, such as coffee, fashion, gaming, and meat. In the videos, a blogger from another continent visits a Brazilian blogger working on the same theme. Through the visiting blogger, the international audience can understand Brazil’s vibrant offerings across various sectors.
More than 1 million people interacted with the campaign.
For Brazilian industries, the spotlight is an additional bonus. In addition to seeing their place within the Brazilian industry, they can see how they fit into international trends. Meanwhile, the world can see Brazil’s unique contributions to certain industries, generating more interest for business in these sectors.
In addition to the B2B initiative, Vice Brasil and Apex-Brasil are promoting the Fresh Made Brseries to bring the best of Brazil’s newest artists directly to viewers and readers. One of the artistic movements highlighted by Vice is the ‘Hacked City’ project taking place in São Paulo. Merging innovation and creativity, Brazilians are drawing attention to the influence each resident can have on their urban environments.
The project is by Guto Requena. An architect by training, Requena created a piece that reflects the soundscape back to Avenida Rebouças and its users in the form of LED lights. Assisted by
microphones, a weather station, and 200 LED bulbs, Requena’s ‘Creature of Light,’ spread across the front of the WZ Hotel Jardins, changes color based on what it hears around it.
Across the ocean, the BBC has also joined forces with Apex-Brasil and Be Brasil to highlight Brazil’s unparalleled potential in terms of sustainability and creativity. The series Brazil: Where else? showcases examples of sustainable and innovative solutions created by Brazilian companies and individuals. In four videos, each just over three minutes long, the campaign illustrates how Brazil is contributing to global efforts to tackle tomorrow’s problems today.
The videos focus on four main fields: gastronomy, agribusiness, biotechnology, and energy – areas where Brazil has repeatedly proven to be a reference for the rest of the world.
Source: Apex-Brasil
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