In the rapidly developing global gig economy, where long-term economic relationships are being replaced by short-term “gigs,” carsharing (instead of car ownership) is becoming a very popular option. While personal mobility is as important as it has always been, owning a car seems increasingly unnecessary. In major urban centers, the growth of ride-hailing, ride-sharing, and carsharing services is at the center of a significant shift in car ownership trends, reversing what until 2010 showed constant increases in ownership levels. With this change in behavior comes significant advancements in consumer experience and new concerns about personal safety.
Given this scenario, FaceTec and Turbi have joined forces to offer a safe and frictionless carsharing experience in one of the 
most dynamic markets in the world. Turbi, a fast-growing and highly regarded carsharing service based in São Paulo, has integrated FaceTec’s ZoOm 3D Face Login into its popular mobile app, which already has over 100,000 downloads. With ZoOm, Turbi customers use their faces to conveniently unlock the door of an available car. And through a simple selfie-style interface, unlocking the car happens in just one to two seconds.
“Turbi’s carsharing service is based on convenience, reliability, value, and safety. To keep the experience safe from the start, we chose ZoOm to ensure that only the right person has access to the right vehicle. We deployed our Turbi mobile app integrated with ZoOm in just three short weeks since our first conversation with FaceTec. The unmatched security, speed, simplicity, and ease of management allow us to focus on growing our business,” said Diego Lira, CEO of Turbi. “As we continue to add more cars and more customers, having a high level of security in place is a great comfort.”
According to Global Market Insights, Inc., the car sharing market is expected to register year-over-year growth of over 34% from 2016 to 2024, with projected revenues exceeding USD 16.5B.