April 18, 2026 A Bilingual Newspaper

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Brazilian Day rocked it again! – The Brasilians

Brazilian Day rocked it again!

On September 3rd, the BR Day in New York celebrated its 33rd anniversary. For a party in its thirties, you might think it has become a bit repetitive, with a little of the same every year. If that’s what you think, you are completely mistaken!

The biggest Brazilian party outside Brazil continues to grow every year, bringing together more and more people from various regions of the country, and even surprising its organizers. This year, according to the New York City Police Department, about 1.7 million people attended the event, a historic record.

If you are wondering why, there are several explanations. First, BR Day New York is already a tradition among Brazilians. It is an opportunity to remember how happy our people are, how rich our culture is, and, more importantly, how well we throw parties; second, it always brings top artists from Brazil; third, it is one of the best-organized street festivals on the planet. Here’s an important highlight: everything happens on a long block of Sixth Avenue, one of the busiest avenues in the city, which is closed all day Sunday. Fourth, there are no fights or violence of any kind. The party is so peaceful that police officers often request to work on that Sunday. Finally, there’s the joy of Brazilians. How amazing this people is!

This year, the shows, the main part of the festival, were eclectic enough to please everyone. Hosted by Otaviano Costa, the first artists to take the stage were Marcos & Belutti, a sertanejo duo with several hits beloved by Brazilians. Next came the samba band from Rio de Janeiro, Sorriso Maroto, which sang its greatest hits from a 20-year career. Surprising the audience, Sorriso Maroto invited American R&B star Brian McKnight to the stage, who sang “Back to One” and, with the Brazilian band, “Mais Facil.” Finally, superstar Claudia Leitte closed the festival with a typical Bahia carnival. The audience couldn’t be more excited. The festivities continued throughout Little Brazil.

This small part of the city that honors our country turned completely green & yellow for a day. You could find “pastel with sugarcane juice,” “salgadinhos,” “brigadeiro,” “acarajé,” “churrasco,” and various other wonders of Brazilian cuisine. You could also enjoy a small samba school or a “capoeira” group performing in the middle of the street. If you missed all this fun this year, don’t worry! There will be more next year.

BR Day is produced by entrepreneur João de Matos, who is also the founder of the event, of the newspaper The Brasilians, with the support of TV stations from neighboring states. This incredible audience , waving their flags and wearing the green and yellow colors of Brazil, makes the party even more special.

In this special edition of the publication, we highlight everything that happened this year. You will see the importance of the festival not only for Brazilians living in the United States but also for New York, a city that has embraced the idea of having a day totally dedicated to Brazil and its people since the first party.


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