The U.S. Department of Agriculture (USDA) in Brazil launched the campaign “#USFoodExperience” with a dinner prepared by American chef James Briscione. The event, held at Galeria Caribé in São Paulo, was attended by renowned chefs, restaurant owners, food importers, media representatives, and opinion leaders.
The goal of “#USFoodExperience” is to promote the six culinary regions of the U.S. by highlighting their ingredients and food preparations through a series of events. In addition to the dinner, Chef James Briscione visited culinary landmarks in São Paulo, such as the Municipal and Pinheiros Markets and CEAGESP, as well as well-known bakeries and top restaurants. He also conducted masterclasses for culinary students at Anhembi Morumbi, Estácio de Sá, and Faculdade das Américas.
In addition to working as a chef in New York, James Briscione is the Director of Culinary Development at the Institute of Culinary Education (ICE), a renowned institution that trains 30,000 students each year.