It is no surprise that the Health, Beauty, and Wellness segment ranked third last year among the largest franchises of the year, according to the ABF (Brazilian Franchise Association), remaining behind only the food sector and educational services. The jump from 12% to 16% between 2016 and 2017 clearly shows how women, in general, do not give up on aesthetics, and men, leaving aside the stereotype of aversion to beauty, have joined the trend and are responsible for moving around R$ 20 billion in the Brazilian economy by themselves.
If the numbers are impressive now, in 2018, with the projected recovery of income and consumption, there is more to come, increasing revenue by 9% to 10%.
“Brazil is currently the third largest market in the beauty sector, behind only Japan and the United States,” says Hugo Richard, director of the Makevator network. “Our business is very profitable for the franchisee. Our units offer about 18 courses for professionals who are already working or who wish to enter the field and work in theater, cinema, TV, fashion, advertising, beauty salons, and dance performances, for example. It is a very vast field,” he concludes.
Meanwhile, the One Spa franchise network always seeks to surprise customers with complete beauty solutions. Among its differentiators, the brand stands out for the synergy between two categories of products: the aesthetic clinic – focused on beauty, and the SPA division, which aims to promote well-being.
Currently, the brand has 4 own units in operation and 1 franchised unit.
To expand, the brand is eyeing opportunities in Rio Grande do Sul. For this, the profile of the sought-after franchisee is entrepreneurs with solid knowledge in management, sales, and finance, who have the availability to be present in the day-to-day business.
Source: Clozel Comunicação