A study released by the Ministry of Tourism (MTur), in partnership with Nexus – Research and Data Intelligence, highlighted the most sought-after destinations by Brazilians in 2025. Fernando de Noronha (PE), Porto de Galinhas (PE) and Lençóis Maranhenses (MA) appear as leaders in the ranking of places that generate the most interest among travelers.
In addition to the top three, the research also shows strong demand for Salvador (BA), Gramado (RS), Foz do Iguaçu (PR) and Maragogi (AL), highlighting the diversity of natural, historical and cultural attractions across the country. For the Minister of Tourism, the data reinforces the strength of the sector. “The research shows that Brazil is unbeatable in the diversity of destinations and experiences. We have sun and beaches, but also religious, cultural, gastronomic and adventure routes that enchant travelers. Our role is to strengthen this offer, expanding access, connectivity and promoting Brazil as a top-tier tourist destination”, stated Celso Sabino.
National and International Preferences
According to the study, sun and beach tourism ranks first among Brazilians, with 62% of mentions. Next comes religious or spiritual tourism (18%), cultural and historical tourism (14%), sports tourism (13%) and adventure tourism (13%), which includes activities like hiking, rappelling and canoeing.
The data also reveal growing international interest in Brazilian destinations, even outside the high season. A Booking.com survey identified Rio de Janeiro as the most sought-after city by foreigners in September 2025, a 50% increase compared to the same period last year. São Paulo recorded 208% growth, consolidating its position as one of the most prominent metropolises in global tourism.
Among other highlights are Búzios (RJ), which grew 19% in searches, Florianópolis (SC), with a 46% increase, and Porto de Galinhas (PE), which had a significant 108% increase.
Source: www.brasil247.com