The Consulate General of Brazil in New York recently collaborated with SEBRAE-RJ (Support Service for Micro and Small Enterprises of Rio de Janeiro) to organize a fashion industry mission to New York City. This joint effort brought 32 Brazilian fashion companies to one of the world’s fashion capitals, aiming to showcase Brazilian talent and foster international business connections.
The mission revolved around participation in COTERIE, New York’s premier fashion business fair, which took place from September 22 to 24. This event provided an excellent opportunity for Brazilian companies to showcase their products and connect with international buyers and industry leaders. Several companies from the delegation displayed their creations at the fair, benefiting from the support of the TexBrasil sector project, a joint initiative of Apex-Brasil and the Brazilian Textile and Apparel Industry Association (ABIT).
As part of the mission, the delegation participated in a series of activities aimed at deepening their understanding of the New York fashion market. Participants visited stores and showrooms, gaining insights into local retail strategies. They also met with marketing and advertising planning service providers, learning about promotional techniques in one of the most competitive markets in the world.
The mission began on September 18 with a meeting in the auditorium of the Consulate General of Brazil. This gathering brought together representatives from all participating companies and key figures from SEBRAE-RJ, including the Council President Robson de Lima Carneiro, Counselor Luiz A. P. Velloso Junior, and Director Julio Cezar R. de Freitas. Leonardo Enge, Head of the Commercial Promotion and Investment Bureau (SECOM) of the Consulate General, welcomed the delegation and provided an overview of the Bureau’s activities and the services available to support Brazilian exporters.
This mission, supported by the Consulate General of Brazil in New York, reflects Brazil’s efforts to promote its fashion industry internationally. By facilitating exposure to the New York market and encouraging international connections, the initiative aims to enhance the competitiveness and global reach of Brazilian fashion companies, opening doors for future growth and collaboration in the international fashion scene.
Source: Consulate General of Brazil New York