Kovi is a Brazilian startup entering the urban mobility market by offering car rentals through its app.
Compared to competitors, Kovi collaborates with automakers and small rental companies to rent vehicles to last-mile delivery drivers. Automakers rent cars to Kovi at economical prices, and then the company resells them to users.
“We are in the early stages of a revolution in urban mobility, similar to what happened with e-commerce 10 years ago,” said Adhemar Milani Neto, one of the 
founders.
Meanwhile, competitors in the mobility sector such as Localiza, Unidas, and Movia buy cars on a large scale with guaranteed discounts from automakers to obtain valuable rebates. Typically, they monetize the assets for 12 to 18 months through rentals, before reselling them for profit.
Only 20 percent of Brazil’s population owns a car, which means there is ample room for disruption in the mobility industry. Traditional rental companies also serve between 20 and 30 percent of the 1 million drivers in Brazil on apps like Uber, Cabify, and 99.
With these gaps, Adhemar argues that the number of drivers will double in the next five years. Furthermore, the share of rented cars could reach over 60 percent in major urban areas thanks to Kovi’s unique proprietary system. Specifically, it rewards drivers for good behavior while also providing accident protection.