Although internationally famous as a nature tourism destination, Brazil is also a powerhouse in the cultural tourism segment, ranking 8th in the world in terms of cultural potential, according to the World Economic Forum. In a recent report, the WEF highlighted the diverse offerings of sporting events, business tourism activities, and folklore from different Brazilian regions as the main attractions.
Learn more about five of Brazil’s top cultural attractions.
• International Literary Festival of Paraty: Visitors to the event can stroll through the streets of the historic center, home to various literary debates between authors and the public. In addition to interacting with renowned names in Brazilian literature, visitors to Paraty (a bucolic town on the coast of Rio de Janeiro) also have the chance to tour Brazil’s history: such as the Morro do Forte, a military fortress built during the colonial period.
• Parintins Festival: The richness of Brazilian folklore, with strong influences from indigenous culture, is celebrated in the Amazon every July at the Parintins festival and its celebration of Boi-Bumbá, a mythical ox. The 
festivals last three days, and the iconic parade tells the story of the death and resurrection of the Ox.
• Oktoberfest: The traditional German festival is recreated every October in Blumenau (Santa Catarina) by descendants of German immigrants who arrived in the country 
in the early 19th century.
• Cavalhada: A celebration with strong Portuguese influence, it is one of the most traditional festivities in the city of Pirenópolis (Goiás). The event lasts three days. The parade of horsemen, which takes place in the historic section of the city, reenacts a battle between two armies 
of medieval knights.
• São João: Campina Grande, a city in Paraíba, hosts one of the largest São João festivals in the country. The festivities, also known as Festas Juninas, celebrate Brazilian Northeastern culture and welcome visitors with large amounts of forró music, quadrilha dances, and traditional foods and drinks.
Source: www.brazilgovnews.gov.br