Categoria: Business
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American Tupiniquim
Some of those reading the English version may not be familiar with the Portuguese term Tupiniquim, an endearing phrase that Brazilians used to refer to themselves in a somewhat self-deprecating matter. Technically, a Tupiniquim refers to a member of the indigenous Tupi Indian tribe, but in everyday speech, Brazilians use the term to refer to…
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Brazilian Industries a Boost with Media Campaigns
True to its mission, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is bringing awareness about the country’s industries, artists, and entrepreneurs. Partnerships with some of the world’s most important media groups resulted in a series of campaigns showcasing what Brazil can offer to the world. One of these initiatives is the B2B (Blogger to…