Categoria: Business
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Brazilian Retailer Magalu Pioneers New Form of eCommerce
Several months ago, I wrote a story for The Brasilians about Lu, the most widely followed non-human influencer in the world with tens of millions of followers on social media. Lu is the principal spokesperson and a ubiquitous virtual sales associate for Magazine Luiza, the a giant omnichannel retailer with over 1,300 physical stores and…
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AWE Inspires Brazilian Women Entrepreneurs
The Brazilian nonprofit Mais Unidos partnered with the U.S. government to help women in Brazil learn to finance, market, sell, plan and grow a business through a State Department program, the Academy for Women Entrepreneurs (AWE). Launched in 2019, AWE provides women entrepreneurs knowledge, networks and access to launch or build their businesses. AWE has…
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New York City will Reopen on July 1st, 2021
Summer is coming, vaccinations are increasing, and NYC is ready to reopen on July 1st. Small local businesses are returning to activity, and open-air markets are springing up all over the city. One such market ‘Spring Up’ is an immersive dining and shopping experience in Bryant Park through June 20th. The market is a dynamic…
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NYC & Co. Encourages New Yorkers and Visitors to Support Women-Owned and Women-Operated Business in March and Beyond
In celebration of Women’s History Month, NYC & Co., the official destination marketing organization and convention and visitors bureau for the five boroughs of NYC, is encouraging New Yorkers and visitors to support women-owned and women-operated businesses including hotels, restaurants, and shops and to explore countless cultural offerings and sites of historical significance all year-round,…
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Women Lead the Charge for Human Rights, Democracy and Justice
“Courageous women who stand up for their rights inspire a better world”, said U.S. Secretary of State Antony Blinken. Blinken and first lady Jill Biden hosted the 15th annual International Women of Courage Awards in a virtual ceremony on March 8. The ceremony honored a group of brave women, nominated by U.S. embassies from around…
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Move Over Kim Kardashian – the Next Generation of Influencers are 100% Digital
When it comes to the world of social media and retail engagement, nothing gets more press and attention than so-called media influencers – those who make news with every Insta post and can stir controversy with a simple Tweet. The biggest names in global rankings in terms of followers are of course superstars in their…
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IlanaWIP Encourage Women to Unleash their Talents
Hello, my name is Simone Goldstein. I am a Mar-keting Consultant, a social media expert, CEO at Entendeu Media, and Ilana’s partner at the social media agency The Wip Factory. In this edition of The Brazilians Newspaper, I am chan-ging places with my business partner Ilana to share with you some of the incredible work…
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Keep an Eye on Brazil’s Booming Technology Sector
Brazilian humor is oftentimes a window with the clearest view into the Brazilian psyche. A good joke told at a buteco or pé sujo, the neighborhood corner bars where Brazilians mingle for a late afternoon chopp, is good way for foreigners to pick up what Brazilians really think about issues big and small. One of…
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Thinking on Starting a Business?
Maria Ines runs an art gallery and event space out of her apartment, is launching a business networking group, and runs a Facebook page for empty nesters. Simone is an author, mindset mentor, and a co-leader at the entrepreneurship committee in the group Mulheres do Brasil. Priscilla is an architect specialized in interior design that…
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A Green Recovery from COVID-19 Crisis
Many countries are making “green” recovery measures a central part of stimulus packages to drive sustainable, inclusive, resilient economic growth and improve well-being in the wake of the COVID-19 crisis. However some countries are also implementing measures that risk having a negative environmental impact and locking in unsustainable growth, according to new OECD analysis discussed…