Categoria: Brazil
-
Move Over Kim Kardashian – the Next Generation of Influencers are 100% Digital
When it comes to the world of social media and retail engagement, nothing gets more press and attention than so-called media influencers – those who make news with every Insta post and can stir controversy with a simple Tweet. The biggest names in global rankings in terms of followers are of course superstars in their…
-
Keep an Eye on Brazil’s Booming Technology Sector
Brazilian humor is oftentimes a window with the clearest view into the Brazilian psyche. A good joke told at a buteco or pé sujo, the neighborhood corner bars where Brazilians mingle for a late afternoon chopp, is good way for foreigners to pick up what Brazilians really think about issues big and small. One of…
-
American Tupiniquim
Some of those reading the English version may not be familiar with the Portuguese term Tupiniquim, an endearing phrase that Brazilians used to refer to themselves in a somewhat self-deprecating matter. Technically, a Tupiniquim refers to a member of the indigenous Tupi Indian tribe, but in everyday speech, Brazilians use the term to refer to…
-
Brazilian Industries a Boost with Media Campaigns
True to its mission, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is bringing awareness about the country’s industries, artists, and entrepreneurs. Partnerships with some of the world’s most important media groups resulted in a series of campaigns showcasing what Brazil can offer to the world. One of these initiatives is the B2B (Blogger to…